Caroline Beecher

A marketeer and brand strategist specialising in travel, hospitality and leisure.

Having spent more than 15 years at senior level within airlines and hotels, Caroline Beecher is savvy when it comes to operational and commercial realities as well as bringing a clear understanding of the dynamics within these organisations to the party.

This knowledge has been key to the success of IM London which Caroline launched as a specialist consultancy and agency in 1999.

Caroline’s expertise includes branding, communications, service culture, marketing and project management. Customer focus and commercial reality together with the ability to make things happen on time and on budget have been the cornerstones of her work involving a number of companies including:

• Cathay Pacific Airways

• bmi

• Gulf Air

• Etihad Airways

• Fairmont Hotels & Resorts

• De Vere Hotels

• Sodexo

• Choice Hotels Europe

• Starwood Hotels

• Forte Hotels

• The Savoy London

• Burhill Golf & Leisure

• The Belfry Golf Resort
  and Conference Centre